Bra Miljöval

Bra Miljöval (Good Environmental Choice) is a Swedish ecolabel managed by Svenska Naturskyddsföreningen (The Swedish Society for Nature Conservation) that guarantees clean electricity comes from the most sustainable sources available. The label was established for electricity in 1996, and since 2021 it is available for the wider European energy market.

Through strict environmental criteria for renewable power plants, Good Environmental Choice minimises the ecological impact of clean electricity.

 

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How does Bra Miljöval work?

Bra Miljöval can be combined with all types of renewable energy sourcing — such as Guarantees of Origin and Power Purchase Agreements (PPAs) — to ensure that renewable production also takes care of the flora and fauna around energy installations.

The power plants eligible for Bra Miljöval certification must meet the following criteria:
  • Generate electricity from 100% renewable sources, such as hydro, wind, solar, and biomass.

  • Hydropower production must come from plants built before 1 January 1996.

  • Hydropower plants must observe a minimum water flow that avoids dry riverbeds.

  • Wind and solar installations must be located outside areas with high ecological value to protect vulnerable wildlife, for example birds and bats.

In addition, Bra Miljöval suppliers selling electricity from hydropower must allocate an annual fee to funds for energy efficiency and restoring ecosystems.

You can read all the Bra Miljöval environmental requirements in their criteria document.

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Why purchase Bra Miljöval-laballed electricity?

By choosing Guarantees of Origin labelled with Bra Miljöval, renewable electricity buyers:

  1. Contribute to additional environmental benefits: Bra Miljöval buyers unlock biodiversity protection actions that could not happen without them.
  2. Strengthen their sustainability profile: The ecolabel adds environmental value to companies' electricity use, bolstering their brand.
  3. Communicate confidently – As an established third-party ecolabel, Bra Miljöval helps manufacturers make sustainability claims in line with the EU's Empowering Consumers Directive.

How can Ecohz help?

Ecohz provides Guarantees of Origin (GOs) labeled with Bra Miljöval to energy utilities, companies, and public sector organisations that want to reduce the environmental impact of their energy choice and offering. We provide:

  • Transparent sourcing: We offer GOs from power plants approved by Bra Miljöval. All certificates sold are audited by a third party to guarantee their validity.
  • Agile procurement: We advise on the optimal times to buy GOs and ensure they come from power plants that meet your needs and priorities. 
  • Deep expertise: Ecohz has more than 20 years of experience in the renewables market, which we use to provide the best energy mix and optimise costs.
  • Personalised guidance: If you require assistance to determine the right energy choice, our advisors can help you navigate the market to find the best product for you.  

Do you want to know more about our products and services? Let's have a chat.

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