Communication is integral to emission reduction strategies. Travellers, investors, and other stakeholders now expect companies to switch to renewable energy. This presents the industry with an opportunity to convert environmental actions into stronger brands that attract more guests.
Joining business groups like the RE100 signals commitment to environmental targets. In the hospitality sector, companies such as Vail Resorts, Airbnb, and a handful of others have joined the coalition and set targets to consume renewable energy exclusively. More are sure to follow.
Hotels, often located in beautiful natural places, can also use clean energy to signal genuine actions to protect the environment. As demand for sustainable destinations and experiences increases, hotel groups can further transform the industry by choosing a form of energy that keeps people travelling and protect the places we love to visit.