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How a global food company secured a renewable PPA in Europe

Written by Ecohz | Mar 27, 2025 2:45:53 PM

A European food company set a goal to source 100% renewable energy and become carbon neutral in its operations worldwide. To that end, the company decided to buy Guarantees of Origin (GOs) covering its European electricity consumption and sought Ecohz’ guidance on procurement options.

After taking a deeper dive into the sustainability goals of their business, the profile of their electricity consumption and ambition to create additionally it became clear that the company was a solid candidate for a Power Purchase Agreement (PPA). This is how Ecohz advisors helped finalise a deal that guaranteed clean electricity supply towards the companies’ operations in Spain and Belgium, bringing it closer to its climate targets.

Background: Understanding our customer’s needs

The food company and Ecohz engaged on renewable energy solutions for the first time in 2021, when Ecohz advised on the procurement of their global Energy Attribute Certificates (EACs). But even though unbundled GOs were a viable option for European consumption and within the company’s renewable energy strategy, another opportunity was evident and recommended by Ecohz as an alternative long-term solution. But why was this company a good candidate for a PPA?

Ecohz advisors presented the case for a PPA, focusing on:

  • Electricity consumption profile: The company has substantial electricity consumption in multiple European countries, which made it eligible for a cross-border PPA.
  • Renewable energy targets: The company has ambitious climate goals and was looking for a solution that would make an environmental impact and deliver additionality.
  • Long-term benefits: A PPA would not only deliver high-quality clean electricity for an extended period of time, but it would also provide hedging against volatility in the physical electricity market while reducing emissions.

Once the company understood the advantages of a potential PPA, the Ecohz team established Spain as a suitable country for the PPA, kick-starting a PPA advisory process that would decarbonise a substantial portion of the company’s electricity consumption.

The Ecohz step-by-step PPA process

Ecohz’s PPA advisory progressed in five key stages.

1 Preparing the ground

Signing a PPA can be a lengthy and complex process, involving multiple actors and requiring a large, coordinated effort between client and advisor. Hence, it was crucial to lay the necessary groundwork for the rest of the journey.

  • Internal onboarding and upskilling: Signing a PPA can be a lengthy process, which makes it essential to have all internal stakeholders on board from the outset, from sustainability and procurement to finance, legal, and accounting teams.
  • Market pre-study: Ecohz conducted a deep analysis of the markets where the company was looking to source renewable energy, including price levels, possibilities for cross-border contracts, and other recommendations to fine-tune the procurement strategy.
  • Definition of decision criteria: It was essential to agree on what characteristics the potential PPA should fulfil, including financial, regulatory, and sustainability factors.

2 Forecasts and risk evaluation

Risk management is at the core of every PPA. A good contract should protect off-takers against market and policy uncertainty. To achieve that, Ecohz PPA advisors considered:

  • Deep market information, including different price forecasts and scenarios, unbiased reports, and market analysis to determine the viability of a PPA in multiple locations.
  • An evaluation of relevant policies in Europe and other political uncertainties.
  • A discussion of the client’s risk appetite to be factored into future contract negotiations.

In the end, the food ingredient company had a solid business case for a PPA that would deliver financial and sustainability benefits.

3 Project evaluation

It was then time to look for projects. Ecohz used its vast network of electricity producers to host an RFP, to find projects that matched the customers’ needs. Ecohz are now in partnership with LevelTen Energy, the largest PPA marketplace in Europe, to help find suitable projects. 

After consulting multiple counterparties, the company received concrete offers with the necessary project information—including volume profile and price—as well as the net present value of the offered PPAs, allowing it to carefully evaluate its options before moving into the negotiation stage.

4 Term sheet negotiations

The offers delivered in the previous stage were analysed against the pre-agreed criteria, with each possibility assessed on an individual basis. Ecohz accompanied the food ingredient company at every step, providing input to narrow down the list of offers and advancing the company’s terms during negotiations to secure the best achievable deal.

At the end of a careful process, the food ingredient company found and signed the best possible option: a cross-border financial PPA that secures the supply of solar-generated electricity for close to a decade.

5 EAC Management

In a sense, signing a PPA is the beginning of an administrative process that will last for as long as the contract is active—one that is essential to obtaining the sustainability value of the contract.

To document the renewable quality of electricity, PPAs should deliver Energy Attribute Certificates (EACs)—in this case, GOs—which must be properly received, transferred to the correct registry, and cancelled according to regulations. Failing to do so would prevent off-takers from making valid renewable energy claims.

The company decided to partner with Ecohz for the management of EACs, ensuring that all documentation is handled in line with voluntary corporate standards such as CDP, SBTi, and RE100, as well as fulfilling mandatory reporting tasks, including the European CSRD.

Results

By partnering with Ecohz, the food company received:

  • A comprehensive view of renewable energy procurement that considered not only immediate needs but also long-term savings and possibilities.
  • A cross-border solar PPA covering the totality of the company’s electricity consumption for almost a decade, hedged electricity prices, and the off-taker’s advancement towards its clean energy targets gained significant progress.
  • Guarantees of Origin delivered for every MWh of electricity, carefully managed to ensure the company gets full sustainability credit for its clean energy choices.